Creative future 2
          The furture of creative  technology- insight and highlight.

 Match 5th is an amzaing day,I can face to face talk with stuart cunningham.The Professor of Media and Communications.

We have a happy talk about media future after lecture.About Media, is nowadays a very the fire concept, roughly, is what "A person / small group of people to do a copy media," the meaning of.

    He asked:what do you think about Media furture?
    I said: I think that media workers should have a strong personal style characteristics, similar to some marketing microblogging large, it may be one person, it may be a small group of people do, but not too obvious because personal style basically transcribed variety of scripts, are not counted as from the media. In addition, there are so few people get together, company operation online media, personal style characteristics are not strong, but also from the media can not be included; secondly, to operate, at least subjectively, there is the desire to operate. Many people like to write about nothing blog, never expect to get anything through the blog material benefit, of course, can not be counted from the media. If this condition is not limited to Canada, the so-called China one hundred million blog five hundred million microblogging account, China's camp from the media, but also a bit too big a number.
     He said :Cunningham explained how the creative industry is very broad and can encompass numerous subject areas, different skills and disciplines. He points out how the creative industry is easily accessible as anyone with a creative mind set and talent can enter the field without necessarily any formal education.
     I said :I agree because nowaday with the technology and economy development,Operation from the media tool for many, early blog era, there are some self-Media: By loading the ad code on a blog to earn money. Today, there are still a few people work in exchange for points by such material interests, but to say that were moving world, really the question. Later in the micro-blog era, it was through the operation and maintenance of a micro-blog in exchange for advertising revenue, for example, there is an electricity supplier first claiming Chinese microblogging people, known as hundreds of thousands a year income. And then to today's micro-channel public account (referred to public number), it is a lot of people put them. To my knowledge, there is a single person operation and maintenance of public numbers nearly 100,000 subscribers, a few tens of thousands, the audience can not be considered a small number of.     Because media, this concept is almost accompanied by micro-channel public numbers up, has a similar ad networks to pick single business, issued a public letter No. various micro-operation thing. Some even believe the public through their own micro number, just two or three months to earn advertising every single one of thirteen million and more.
      He states that there are no formal barriers when making a living in the creative industries as there are in more traditional fields such as accounting where a certain amount of qualifications would be required before employment.              I agree because Management, is the lifeblood of the media core, but also a lot of discussion nowadays a major focus. My view is that can be roughly divided into two parts: one is pure online business, such as advertising orders, there are many paths that wants to go public numbers this; First, establish the influence of online and offline realized. Line realized there are many ways, such as lectures, as a consultant, to the point where much want, you can also seek brand endorsement of the road.
      He describes the broad range of jobs available and people who are defined as working in the creative industries
      I think maybe we will have more chance to work in the media.but now the situation seem not kindly .it will bring us some problem.
       First,as a small scale, how to avoid the mix of content production and the actual operation caused some of the ethical issues: for example, PR is issued or received so-called "protection money." In all fairness, this situation if the relatively small size comes in a big problem, but if the spread. Media industry for many years editorial shouting separation operations, although there is also a cross-border enforcement, but there is always the truth in it.
       Second,Media content sometimes touch some vested interests, especially with the media broke the news of the class-based, with a large scale organization to contend with, the power of the media is too weak.
       For all these,I think the media needs to be improved in all aspects. Becaise nowaday media began to emerge in this circle moment some similar prevalence of brokerage firms performing arts circle such organizations, since they are packaged media people, find local opinion leaders, expand business cooperation. This mode will produce more influential group of people from the media, but in terms of size, the majority of the so-called people from the media, just like most of the entertainers, will still be living in the very bottom below - this is by the brokerage firm to the doomed pursuit of efficiency.